VASA Official Brand Page
Rice ferment care, crafted with restraint.
VASA Brightening Serum is a Made in Japan cosmetic skincare serum built around a Japanese rice ferment base, niacinamide 5%, a lightweight texture, and a subtle bergamot scent.
What Is VASA
A daily serum with a quiet Japanese identity.
VASAは、日本の米発酵に着目したコメ発酵液ベースの美容液です。国産米由来の発酵成分とナイアシンアミド5%を配合し、うるおいのある、なめらかな肌印象へ整えます。
Official Price Information
公式価格情報
Product: VASA Brightening Serum
内容量：30g
Official MSRP: USD $89.00
メーカー希望小売価格：13,400円（税込）／1本
国内販売開始にあたり、楽天市場・Yahoo!ショッピングでは導入特別価格で販売しています。
Brand Story
A vessel for what truly matters.
VASA did not begin as a product made for everyone. It began from a personal need: the desire to keep a polished, confident impression while staying true to oneself.
After more than 20 years in TV shopping, the founder had worked with more cosmetics than could be counted. Some were sincere, some were gimmicky, and many were made to sell. Still, it was difficult to find a skincare product that felt genuinely right to use personally.
So VASA was developed over three years with trusted OEM artisans and licensed pharmacists. The focus was not loud novelty, but the feel of the formula, the elegance of Japanese craftsmanship, and a satisfying texture that could be used day or night with confidence.
VASA means “vessel” in Latin. In a world filled with information and exaggerated promises, VASA is intended as a vessel for authenticity: not overacting, but caring with purpose and quiet style.
ベルガモットのほのかな香りとともに、性別や年齢を問わず、毎日のケアに自然になじむ美容液を目指しました。
This is VASA: a Japanese rice ferment serum for those who prefer skincare with clarity, restraint, and substance.
Formula Philosophy
Featured components, selected with care.
The VASA formula is presented through its ingredient structure rather than strong promises. Each featured component belongs to a thoughtful cosmetic composition designed around texture, balance, and daily usability.
Japanese rice ferment base
A fermentation-based ingredient background from Japan gives the formula its central identity.
Niacinamide 5%
A featured cosmetic component included at a clearly stated level within the serum structure.
3-Glyceryl ascorbic acid 1%
Included as part of the formula’s considered component profile.
Fullerene
A featured component selected as part of the overall cosmetic composition.
Human adipocyte conditioned media extract 1%
Presented as one of the owner-provided featured components in the formula.
Neosome EM Ultra Fill 3%
Included as one of the owner-provided featured components in the formula’s structure.
Visual Story
The feeling of VASA, shown with clarity.
Each visual supports the brand story without turning the page into a technical document or a marketplace listing.
Rice Ferment Origin
VASA is built around a Japanese rice ferment base, giving the serum a calm and distinctly Japanese ingredient identity.
Subtle Bergamot Scent
The scent is kept refined and understated, with a subtle bergamot impression that fits daily use.
Comfort-Focused Care
The formula is positioned for steady skincare routines, with attention to surface comfort and a balanced daily feel.
Oryza-Inspired Identity
The rice-derived story is expressed with restraint, connecting VASA to Japanese ingredient heritage without overstating technical claims.
Balanced Daily Use
VASA is designed to feel appropriate for morning and evening routines, with a lightweight serum texture that layers easily.
Quiet Confidence
The page avoids exaggerated promises and instead presents VASA as a considered cosmetic serum for people who value polish and consistency.
Lightweight Texture
The serum texture is intended to feel comfortable and refined, without a heavy or sticky impression.
A Substantial Serum Feel
VASA is made to feel satisfying in daily use, while staying within the language of cosmetic skincare.
Airless Pump Format
The airless pump supports clean, controlled everyday use and protects the product experience through practical packaging.
How To Use
Simple enough for every day.
Apply every morning and night after cleansing. Use fingertips to gently spread over your face or targeted areas, then let it absorb naturally.
After cleansing, prepare the skin with your usual toner if desired.
Dispense an appropriate amount from the airless pump.
Spread gently over the face, and over the neck if desired.
Follow with moisturizer or sunscreen according to your routine.
Why Choose VASA
VASAが選ばれる理由
- 日本の米発酵に着目したコメ発酵液ベース
- ナイアシンアミド5%配合
- セラミド複合成分、ビタミンC誘導体などの整肌成分を配合
- べたつきにくく、朝晩使いやすいテクスチャー
- ベルガモットのほのかな香り
- 日本製
Recommended For
こんな方におすすめ
- 乾燥によるくすみ印象が気になる方
- 肌のキメを整えたい方
- うるおい不足が気になる方
- ハリのあるなめらかな肌印象を目指したい方
- ナイアシンアミド配合の美容液を探している方
- 日本製の発酵美容液を探している方
- 男女問わず使いやすい美容液を探している方
Product Info
Details and cautions.
| Product name | VASA Brightening Serum |
|---|---|
| Category | Cosmetic skincare serum |
| Size | 30g |
| Official MSRP | USD $89.00 Actual selling prices may vary by sales channel. |
| メーカー希望小売価格 | 13,400円（税込）／1本 国内販売開始にあたり、楽天市場・Yahoo!ショッピングでは導入特別価格で販売しています。 |
| Origin | Made in Japan |
| Texture | Lightweight serum texture |
| Scent | ベルガモットのほのかな香り |
| Package | Airless pump |
| Use | For external use only. This is a cosmetic product only. |
|---|---|
| Caution | Avoid contact with eyes. Discontinue use if irritation occurs. |
| Storage | Keep out of reach of children. Store away from extreme temperatures and direct sunlight. |
| Note | Individual results may vary. |
Please check the product package for the latest information before use.
Full Ingredients
サッカロミセス／コメ発酵液、水、ＢＧ、グリセリン、ナイアシンアミド、プロパンジオール、グリコシルトレハロース、３－グリセリルアスコルビン酸、リン脂質、トレハロース、ベタイン、ヒト脂肪細胞順化培養液、（バチルス／ベニコウジ菌）／（ナツメ果実／ダイズ）発酵液、グリチルリチン酸２Ｋ、加水分解コラーゲン、リン酸アスコルビルＭｇ、加水分解水添デンプン、スクワラン、ホホバ種子油、ヒアルロン酸Ｎａ、水溶性プロテオグリカン、セラミドＮＰ、セラミドＡＰ、セラミドＥＯＰ、フィトスフィンゴシン、コレステロール、ラウロイルラクチレートＮａ、プラセンタエキス、アロエベラ葉エキス、ツボクサ葉／茎エキス、ハトムギ種子エキス、ダイズ種子エキス、プエラリアミリフィカ根エキス、フラーレン、ＰＶＰ、ポリソルベート６０、キサンタンガム、カルボマー、水酸化Ｋ、トコフェロール、エチルヘキシルグリセリン、１，２－ヘキサンジオール、フェノキシエタノール、ベルガモット果実油
Before Purchase
ご購入前にご確認ください
本商品は化粧品であり、医薬品ではありません。
効果や使用感には個人差があります。
お肌に異常を感じた場合は使用を中止し、専門医にご相談ください。
目に入らないようご注意ください。
乳幼児の手の届かないところに保管してください。
直射日光、高温多湿を避けて保管してください。
Ingredient Background
Discreet background, public-facing clarity.
The formula draws on a fermentation-based ingredient background from Japan, including a Japanese rice ferment base.
Supplier-provided ingredient background materials were reviewed to keep the formulation story grounded while avoiding unnecessary technical disclosure.
At a high level, the fermentation-derived ingredient background may be described as amino-acid-containing. This statement refers to ingredient background only and should not be read as a finished-product efficacy claim.
Where To Buy
Choose your preferred sales channel.
VASA Brightening Serum is available through selected online sales channels. Shipping fees and delivery conditions vary by sales channel.
サイト運営者情報
| サイト名 | VASA公式サイト |
|---|---|
| URL | https://belvi.jp/ |
| 運営者 | 合同会社ビーラボ |
| 代表者 | 川上 真弘 |
| 所在地 | 〒264-0021 千葉市若葉区若松町361 |
| 連絡先 | info@belvi.jp |
| 取扱商品 | VASA Brightening Serum |